Nana Efua is an astute Marketing and Communications Professional with a passion for communication and branding. She is the Head of Communications & Public Relations at the Institute for Educational Planning and Administration (IEPA), a UNESCO Category II Centre of Excellence at the University of Cape Coast (UCC), Ghana.
Prior to joining the IEPA, she was the Group Head, Corporate Affairs & Marketing at GLICO Group Ltd, where she led the brand building, communications (traditional and digital) and corporate reputation management of all the six companies of the group. Before that, she was the Business Manager and Sales & Marketing Manager at Allure Ghana Ltd, the Fund Raising and Communication Advisor at SOS Children's Villages Ghana, a Sales and Marketing Officer at SIC Insurance Company Ltd and a Store Assistant at Boots the Chemist, United Kingdom.
Nana Efua holds a Master of Business Administration (Marketing) from the University of Leicester-United Kingdom (UK), a Bachelor’s degree in Educational Psychology from the University of Cape Coast-Ghana, and a Diploma in Public Relations and Advertising from the Ghana Institute of Journalism. She has also obtained a professional Diploma in Insurance from the Ghana Insurance College, a Professional Postgraduate Diploma in Marketing from Chartered Institute of Marketing, United Kingdom (CIM-UK) and a Postgraduate Diploma in Digital Marketing from the African Institute of Technology & Entrepreneurship (AITE)/ Chartered Institute of Marketing, Ghana (CIMG), where she was adjudged the overall best student in Digital Marketing. Nana Efua has also participated in several courses such as, Corporate Governance, Brands Management, Setting Standards in Corporate Social Responsibility Practice in Ghana, Event Management, among others.
Nana Efua is an accredited member of the Chartered Institute of Marketing Ghana (CIMG), the Chartered Institute of Marketing, United Kingdom (CIM-UK) and the Institute of Public Relations, Ghana. She is also an affiliate member of the Chartered Insurance Institute of Ghana (CIIG).
Nana Efua has served as a member on various committees where her professional in Marketing and Communication has contributed to the successful operations o the committees. Some of these committees are the Ghana Insurers Association (GIA) committees of: the Drive time with Insurers; Public Relations Committee, 40th AIO Conference Committee, Life Conference Committee, among others. She was also part of the Institute of Public Relations Ghana (IPR) Public Relations & Public Issues Committee, the Chartered Institute of Marketing (CIMG) Curriculum Development Committee, among others.
Nana Efua has some personal awards to her credit such as:
Ms. Greater Accra (Ghana) Beauty Queen and the Winner of the Best Evening Gown at the National Ms. Ghana Beauty Contest; 1997
- Overall Best Digital Marketing Student - Chartered Institute of Marketing Ghana; 2016
- Woman PR Professional of the Year - Marketing World Awards; 2018
- West Africa Top 20 Marketing & Communications Professional –Marketing World Awards; 2019
- Overall Best Student in Commercial Insurance - Ghana Insurance College; 2019
- Unsung Hero Award – Ghana Insurance Awards; 2020
As a beauty queen, Nana Efua has always advocated on every platform she finds herself the idea of “beauty with brains” and the fact that the education of a women is essential for nation building. Her Research interests are in the areas of women education, girl-child education, reputation management and brand communications. Her mantra is "there's got to be a better way of doing things".